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Release date：2022-03-16 14:43:34 Number of hits：
Women's underwear includes bras, thermal underwear, underwear, swimwear, home wear, socks and other clothing types. The women's underwear described in this report is a narrow concept, that is, it only includes bra products. Women's underwear can be divided into steel ring, soft steel ring and no steel ring according to the supporting method, and can be divided into traditional size, cup size and no size according to the size. And men's underwear is also more and more diverse choices, such as backless, revealing hips, sports styles and some new elements.
On the demand side, changes in people's aesthetic concepts and self-awareness drive product changes; on the supply side, the continuous upgrading of all links in the apparel industry chain improves turnover efficiency; on the technology side, innovative applications from fabrics and production technologies drive industrial upgrading. Driven by multiple parties, the women's underwear and men's underwear industry burst out with new growth vitality.
In 2021, China's women's underwear exports increased by 30% compared with previous years. Under the background of the upgrading of consumer experience demand and the accelerated penetration of online channels, soft underwire underwear with both supporting function and comfortable attributes and cup size underwear with moderate particle size gradually occupy a major position. The sexy lingerie and one-piece lingerie industry is growing well and the number of people buying it is increasing. People's choices are becoming more and more diverse. And there is also a lot of room for development of sexy underwear and one-piece underwear in men's underwear.
In the future, the underwear industry will continue to show the trend of vertical subdivision of categories and matrix expansion of brands. Strengthening the experience value of offline channels, brand going overseas and the transformation of traditional brands to youth will also be important development directions of the industry.
